“It was a great weekend”. The word great means:

Leia sobre alguns museus brasileiros e responda à questão.    

MUSEU DO FUTEBOL, São Paulo (SP)   Sabe quem foi Arthur Friedenreich? Quem inventou a bicicleta? Qual o melhor jogador de futebol do mundo? Corra para o Estádio do Pacaembu onde foi inaugurado no ano passado o Museu do Futebol, um lugar para submergir no esporte preferido deles – sem se entediar. Numa ousada obra que usa o avesso do estádio, foram construídas 17 salas de exposições que contam a história do esporte desde que Charles Miller trouxe a primeira bola, em 1894. São experiências multimídia que se utilizam de sons, imagens e muita interação. O museu custou 37,5 milhões de reais. 

INHOTIM, Brumadinho (MG)   É o maior centro de arte contemporânea do Brasil. Fica a 60 quilômetros de Belo Horizonte, em Brumadinho, cidade mineira de 33 mil habitantes. Instalado em um parque de mata nativa, o Inhotim tem 45 hectares de jardins, alguns projetados pelo paisagista Roberto Burle Marx (1909-1994). Em meio ao verde estão dez galerias que reúnem obras de artistas nacionais como Cildo Meireles, Vik Muniz e Adriana Varejão e internacionais como Olafur Eliasson e Doris Salcedo. O espaço também promove exposições temporárias. A iniciativa é bem-sucedida: só em 2008, 100 mil pessoas visitaram o local. 

    Disponível em <http://educarparacrescer.abril.com.br/aprendizagem/museus-do-brasil-471062.shtml?page=page1> Acesso em 10/12/2009  

Que patrimônio pode ser visto no Museu do Futebol e em Inhotim? 

(UERN) 

THE POWER OF METAPHORS

Imagine your city isn’t as safe as it used to be. Robberies are on the rise, home invasions are

increasing and murder rates have nearly doubled in the past three years. What should city officials

do about it? Hire more cops to round up the thugs and lock them away in a growing network of

prisons? Or design programs that promise more peace by addressing issues like a faltering economy

[05] and underperforming schools?

Your answer – and the reasoning behind it – can hinge on the metaphor being used to describe the

problem, according to new research by Stanford psychologists. Your thinking can even be swayed

with just one word, they say.

Psychology Assistant Professor Lera Boroditsky and doctoral candidate Paul Thibodeau were

[10] curious about how subtle cues and common figures of speech can frame approaches to difficult

problems. “Some estimates suggest that one out of every 25 words we encounter is a metaphor”,

said Thibodeau, the study’s lead author. “But we didn’t know the extent to which these metaphors

influence people”.

In five experiments, test subjects were asked to read short paragraphs about rising crime rates in

[15] the fictional city of Addison and answer questions about the city. The researchers gauged how

people answered these questions in light of how crime was described – as a beast or a virus.

They found the test subjects’ proposed solutions differed a great deal depending on the metaphor

they were exposed to. The results have shown that people will likely support an increase in police

forces and jailing of offenders if crime is described as a “beast” preying on a community. But if

[20] people are told crime is a “virus” infecting a city, they are more inclined to treat the problem

with social reform. According to Boroditsky: “People like to think they’re objective. They want to

believe they’re logical. But they’re really being swayed by metaphors”.

To get a sense of how much the metaphor really mattered, the researchers also examined what role

political persuasions play in people’s approach to reducing crime. They suspected that Republicans

[25] would be more inclined to catch and incarcerate criminals than Democrats, who would prefer

enacting social reforms. They found Republicans were about 10 percent more likely to suggest an

enforcement-based solution.

“We can’t talk about any complex situation – like crime – without using metaphors”, said

Boroditsky. “Metaphors aren’t just used for flowery speech. They shape the conversation for things

[30] we’re trying to explain and figure out. And they have consequences for determining what we decide

is the right approach to solving problems”.

While their research focused on attitudes about crime, their findings can be used to understand the

implications of how a casual or calculated turn of phrase can influence debates and change minds.

Adaptado de news.stanford.edu.

test subjects were asked to read short paragraphs (l. 14)

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