Considere as sentenças abaixo.

É(São) verdadeira(s)

    Time was, advertising was a relatively simple undertaking: buy some print space and airtime, create the spots, and blast them at a captive audience. Today it’s chaos: while passive viewers still exist, mostly we pick and choose what to consume, ignoring ads with a touch of the DVR remote. Ads are forced to become more like content, and the best aim to engage consumers so much that they pass the material on to friends – by email, Twitter, Facebook – who will pass it on to friends, who will… you get the picture. In the industry, “viral” has become a usefully vague way to describe any campaign that spreads from person to person, acquiring its own momentum.

    It’s not that online advertising has eclipsed TV, but it has become its full partner – and in many ways the more substantive one, a medium in which the audience must be earned, not simply bought.

Newsweek, March 26 & April 2, 2012. Adaptado.

(FUVEST 2013 1° FASE) No texto, a palavra “viral” refere-se a

Examine atentamente a primeira página do jornal Folha de São Paulo de 26 de abril de 1984.

Primeira página do Jornal Folha de São Paulo. 26 abr 1984. Disponível em:< http://acervo.folha.com.br>. Acesso em: 22 jul. 2013.

Responda:

A) Identifique o acontecimento político abordado no jornal Folha de São Paulo.

B) Apresente argumentos para justificar o título da reportagem: “A nação frustrada!”.



April 22, 2012

The Power of Pictures

by Vickie An

In February, the group took a photography field trip to Haiti’s La Visite national park. A student holds up a lizard as her classmates snap away.

It’s said that a picture is worth a thousand words. Conservation photographer Robin Moore believes this. He especially believes that the stories photographs can tell about the environment can inspire people to care for the earth. “It doesn’t matter what language you speak or what culture you come from, because a photo can speak to everyone,” Mooresays.

That’s the idea behind Frame of Mind. Moore cofounded the organization last year with environmental educator Deanna Del Vecchio and fellow nature photographer Neil Ever Osborne. The group is on a mission to help young people around the world connect with nature through photography workshops.

In August 2011, Frame of Mind hosted its very first workshop with 20 youth journalists in Jacmel, Haiti. The work shop was held in partnership with Conservation International and Panos Caribbean. Each student was given a digital camera to use for the week and was taught how to use it. During the session, the kids learned about the local environment and how it relates to their lives.

AN, V. Disponível em: www.timeforkids.com. Acesso em: 1 maio 2012 (adaptado).

Reconhecendo o potencial da fotografia como uma linguagem universal, a organização mencionada intenciona levar